Jane

PACKAGING

A group of driven entrepreneurs approached Honey with the idea to build a brand for cannabis edibles that would challenge the norms of the cannabis industry. Once the name, Jane, and supporting brand elements were developed, I was tasked with creating custom packaging that would offer a unique and memorable experience to the consumer.

Regulations around cannabis packaging are ever-changing, and this project was no exception. Through iterations I explored various sizes, child-safe mechanisms, and prototype forms. Ultimately, the custom sleeve and drawer format brought the brand to life across multiple surfaces and yielded a few hidden design secrets throughout.

Studio: Honey  |  Creative Director: Ashley Rodseth  |  Senior Designer: Dustin Avilla


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